The Code is based on three core values and seven guiding principles which provide a good practice framework for organisations working on overseas development and humanitarian issues when choosing which images and messages to use in their communications. 
Three core values of the Dóchas Code
- Respect for the dignity of the people concerned;
- Belief in the equality of all people;
- Acceptance of the need to promote fairness, solidarity and justice.
Seven guiding principles
In all our communications, we strive to:
- Choose images and related messages based on values of respect equality, solidarity and justice;
- Truthfully represent any image or depicted situation both in its immediate and in its wider context so as to improve public understanding of the realities and complexities of development;
- Avoid images and messages that potentially stereotype, sensationalise or discriminate against people, situations or places;
- Use images, messages and case studies with the full understanding, participation and permission of the subjects (or subjects’ parents/guardian);
- Ensure those whose situation is being represented have the opportunity to communicate their stories themselves;
- Establish and record whether the subjects wish to be named or identifiable and always act accordingly;
- Conform to the highest standards in relation to human rights and protection of the vulnerable people.
Feedback and complaints on Habitat Ireland’s compliance with the Code
If you would like further information about Habitat Ireland’s adherence to the Code, or have any feedback or concerns please email Habitat’s Code Champion.
If you do not feel that Habitat Ireland is adequately addressing your concerns, you can follow the Dóchas Complaints Mechanism.
For further information on the Code, visit the Dóchas website.
